We Build the Things That Build Businesses.

Alana brings an energy to her work that elevates every team she joins. Her positivity and calm presence were invaluable, especially in the fast-paced and often high-pressure environment of a startup. As a founder, there were countless moments where I found myself frustrated by obstacles or shifting priorities. Alana had a rare ability to step in with steadiness, clarity, and empathy, helping navigate challenges with thoughtful solutions rather than additional stress. What stood out most was her willingness to contribute wherever she was needed. Whether the task fell inside or outside her formal responsibilities, Alana stepped up without hesitation. She routinely went above and beyond her job description, jumping in to support cross-functional efforts, bridging communication gaps, and keeping the team aligned when things became chaotic. Her instincts for product, process, and people made her a true glue-player across the organization. Her work ethic is matched only by her passion for building great products. Alana cared deeply about driving our vision forward and invested herself fully in every initiative she touched. She approaches problems with curiosity, humility, and determination, and she has a natural ability to balance big-picture thinking with day-to-day execution. In short, Alana made Hooky better. She made me better as a leader. And any organization would be fortunate to have someone with her combination of capability, heart, and character.